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The literature on customer behaviour has attracted significant attention towards customer loyalty; however, customer disloyalty has not been adequately studied. The purpose of this paper is to identify factors leading to customer disloyalty and develop a comprehensive framework for understanding various dimensions of customer disloyalty in retail banking services.

The study is descriptive in nature. Variables associated with customer disloyalty were identified from literature and subsequently factor analysis has been applied to derive the significant factors leading to customer disloyalty. Data were collected through a structured questionnaire administered to 357 retail banking customers. EFA and CFA have been employed to determine relevant factors.

This study found that customer disloyalty comprises of, both, attitudinal and behavioural components. Further, the study revealed three factors – unfair practices, unfulfilled services and poor interaction leading to behavioural disloyalty and negative image leading to attitudinal disloyalty. Surprisingly, the study found that pricing and competitor’s attraction do not affect, both, attitudinal disloyalty and behavioural disloyalty.

The study contributes to customer behaviour literature by understanding customer disloyalty as a distinct concept in comparison to much prevalent customer switching. It addition, this study empirically identified factors leading to behavioural disloyalty and attitudinal disloyalty.

The originality lies in that fact that it is the only empirical study which has studied customer disloyalty through attitudinal disloyalty lenses. Subsequently, it has also attempted to fill the gap in available literature by studying the relationship between attitudinal disloyalty and behavioural disloyalty.

This study aims to deal with developing composite filaments and investigating the tribological behavior of additively manufactured syntactic foam composites. The primary objective is to examine the suitability of the cenosphere (CS; 0–30 Wt.%) to develop a high-quality lightweight composite structure with improved abrasion strength.

CS/polyethylene terephthalate glycol (PETG) composite feedstock filaments under optimized extrusion conditions were developed, and a fused filament fabrication process was used to prepare CS-filled PETG composite structures under optimal printing conditions. Significant parameters such as CS (0–30 Wt.%), sliding speed (200–800 rpm) and typical load (10–40 N) were used to minimize the dry sliding wear rate and coefficient of friction for developed composites.

The friction coefficient and specific wear rate (SWR) are most affected by the CS weight percentage and applied load, respectively. However, nozzle temperature has the least effect on the friction coefficient and SWR. A mathematical model predicts the composite material’s SWR and coefficient of friction with 87.5% and 95.2% accuracy, respectively.

Because of their tailorable physical and mechanical properties, CS/PETG lightweight composite structures can be used in low-density and damage-tolerance applications.

CS, an industrial waste material, is used to develop lightweight syntactic foam composites for advanced engineering applications.

CS-reinforced PETG composite filaments were developed to fabricate ultra-light composite structures through a 3D printing routine.

This case is about SEWA – the Chikankari concept of Runa Banerjee, which started with the objectives of skill development, training and improving the livelihood conditions of Chikankari artisans by encouraging self-sustenance through employment opportunities and entrepreneurial ventures. In recent years, SEWA has been working for export and domestic orders and has been retailing through exhibitions and its only outlet in Hazratganj, Lucknow. The company over the years due to its social initiatives and good quality Chikankari work has become a known brand name but is also facing stiff competition from the organized market, various other retailers and substitute products. The case discusses the competitive and the market forces with respect to the brand.

The case has been designed for the students of business administration who have completed their basic module on marketing. The students need to have understood the concept of marketing mix, competition, segmentation, targeting and the basics of marketing strategy to ensure effective learning.

The case discusses the competitive and market analysis for Lucknow-based firm SEWA in focus. SEWA started as a firm indulged in social upliftment of Chikankari workers which was achieved through trainings in skill upgradation, design and technical development, entrepreneurship development and linkages for social security. The various types of competition, such as direct competition from local retailers, secondary competition from unorganized markets of Chauk and Nazirabad and indirect competition from substitute products, have been studied and analysed. The problem of similar brand names adopted by various Chikankari retailers selling similar products has been highlighted as a major threat in the case. SEWA has adopted the strategy of product innovation to attain competitive advantage. SEWA has developed various traditional and contemporary designs which have fared well in the market.

Familiarizing management students with the concept of competitive analysis with the case of SEWA, Lucknow., and acquainting students with the basic understanding of market forces and competition with a firm supporting a traditional art form in focus, are the expected learning outcomes.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

This study aims to investigate the correlation between public trust and the performance of collaborative e-governance, with a particular emphasis on trust in government institutions as the central aspect of inquiry. It assesses how public trust influences e-governance performance through the lens of good governance principles, encompassing evaluations of trust in government services and trust in the technological infrastructure used for citizen services.

The research framework is based on a thorough literature review, pilot study and practical experience. An empirical survey was conducted using a structured questionnaire to collect primary data from individuals who have used specific e-governance projects. To conduct the survey, the author used the snowball sampling method both offline and online. The author analysed the data using SmartPLS Version 3 to assess the measurement and structural model.

The study rigorously examines and confirms all formulated hypotheses using robust statistical analyses. Nonetheless, the results underscore the pivotal significance of the reliability and utility of e-governance services in nurturing public trust. Furthermore, the research unveils a troubling concern pertaining to the absence of tailored responses to citizen inquiries, grievances and recommendations, indicating an area of vulnerability in the effort to cultivate public trust.

The research has implications for managers, citizens and researchers. It focuses on public trust in interaction-based collaboration, but researchers may extend it to other forms like content-based collaboration. Policymakers can implement the findings in present and future e-governance projects. Limitations include a moderate sample size, country context, and not assessing other factors that may influence public trust in collaborative e-governance performance.

This study contributes to the existing body of knowledge by exploring the link between good governance, public trust and collaborative e-governance performance. It focuses on projects that require physical visits to government offices, where public trust has been impacted. This study is unique because it assesses public trust in collaborative e-governance, specifically in the context of India, where there is limited prior research on this topic exists.

The purpose of this study is to look at the multifaceted relationship mechanism between corporate social responsibility (CSR) and organizational performance (OP) via sustainability risk management (SRM) and organizational reputation (OR).

This research connects CSR to OP via SRM and OR. Based on a sample of 325 managers of multinational firms in India, a theoretical model was proposed and analyzed through sequential mediation regressions analysis.

The findings indicate that CSR is positively and appreciably associated with OP. Furthermore, SRM and OR have been found to have a sequentially mediating effect on the interrelationship between CSR and OP. The study recognizes that organizations with a proactive approach to CSR tend to manage sustainability risk more actively, which helps to improve OR and ultimately results in better OP.

The research advances understanding of the triple bottom line and offers a platform for building strategic and successful CSR policies by offering valuable insights on the link between CSR and OP.

In the present investigation, hydromagnetic boundary layer flow of Walters’-B fluid over a vertical porous surface implanted in a porous material under the action of a strong external applied magnetic field and rotation is presented. In several industrial applications, the external applied magnetic field is strong enough to produce Hall and ion-slip currents. Thus, the influence of Hall and ion-slip currents is also considered in this analysis. The flow through configuration is generated because of time varying motion of the free-stream and buoyancy action.

Regular perturbation scheme is used to obtain the solution of the system of coupled partial differential equations representing the mathematical model of the problem. Numerical computation has been performed to notice the change in flow behavior and the numerical results for velocity field, temperature field, species concentration, skin friction, rate of heat and mass transfer are presented through graphs and tables.

An important fact noticed that the exponential time varying motion of the free-stream induces reverse flow in the direction perpendicular to the main flow. Rising values of the strength of the applied magnetic field give increment in the fluid velocity in the neighbourhood of the vertical surface, this may cause because of the exponential motion of the free-stream. The behaviour of the Darcian drag force is similar as magnetic field on fluid flow.

In literature, very less research works are available on Walters’-B fluid where unsteadiness in the system occurs because of time varying motion of the free-stream. In this paper, the authors have made an attempt to study the action of Hall and ion-slip currents, rotation and external applied magnetic field on hydromagnetic boundary layer flow of Walters’-B fluid over a vertical surface implanted in a porous material.

The purpose of this paper is to identify and build a hierarchy of the factors influencing competitiveness of electronics manufacturing industry (EMI) at the industry level and apply the interpretive structural modeling, fuzzy Matriced’ Impacts Croisés Multiplication Appliquée á UN Classement (i.e. the cross-impact matrix multiplication applied to classification; MICMAC) and analytic hierarchy process (AHP) approaches. These factors have been explained with respect to managerial and government policymakers’ standpoint in Indian context.

This study presents a hierarchy and weight-based model that demonstrates mutual relationships among the significant factors of competitiveness of the Indian EMI.

This study covers a wide variety of factors that form the bedrock of the competitiveness of the EMI. Interpretive structural modeling and fuzzy MICMAC are used to cluster the influential factors of competitiveness considering the driving and dependence power. AHP is used to rank the factors on the basis of weights. Results show that the “government role” and “foreign exchange market” have a significantly high driving power. On the other hand, the “capital resource availability” and “productivity measures” come at the top of the interpretive structural modeling hierarchy, implying high dependence power.

The study has strong practical implications for both the manufacturers and the policymakers. The manufacturers need to focus on the factors of competitiveness to improve performance, and at the same time, the government should come forward to build a suitable environment for business in light of the huge demand and frame suitable policies.

The lackluster performance of the industry is because of the existing electronics policies and environmental conditions. The proposed interpretive structural modeling and fuzzy MICMAC and AHP frameworks suggest a better understanding of the key factors and their mutual relationship to analyze competitiveness of the electronics manufacturing industry in view of the Indian Government’s “Make in India” initiatives.

This paper contributes to the industry level competitiveness and dynamics of multi-factors approach and utilize the ISM–fuzzy MICMAC and AHP management decision tool in the identification and ranking of factors that influence the competitiveness of the EMI in the country.

The learning outcomes are as follows: to understand the cultural and ethical dimensions revolving around the issue of female feticide; to apply the lens of institutional theory with respective change management measures; and to analyze and evaluate the impact of such intervention programs such as Beti Bachao Beti Padhao in the context of emerging economies such as India.

This case attempts to highlight the innovative and effective governance approach by the Government of Rajasthan (India) and, in particular, the State Health Assurance Agency to curb the menace of female feticide and the rising cases of abortion and sex determination in an attempt to favor a male child. The case concentrates on mainly three dimensions of Indian societal ecosystem, namely, the grave concern of preference of male child over female child leading to widespread cases of female feticide in different states in India with specific focus on the state of Rajasthan; the role of cultural dimension which primarily drives such preferential treatment in rural and urban areas in India; and the importance of using effective policy measures in monitoring various activities, introduction of incentive schemes to patients for preventing sex determination and promoting the birth of female child.

This case can be used as a teaching material in the Public Policy course – Social Welfare and Health Policy, Policy interventions, organization theory and change management at the Graduate/MBA level.

Teaching notes are available for educators only.

CSS 10: Public Sector Management.